Social Media

The AGGO has continued to increase its outreach on social media in response to sustained interest in cannabis regulation and licensing. Users directly engaged with the AGCO’s tweets over 16,700 times in 2019–2020 through liking, sharing, or replying. Peak periods were closely aligned with major milestones and announcements, such as the results of the second allocation lottery and the opening of the public market for cannabis retail licensing. The AGCO received over 300 mentions on Twitter in a single day after the announcement of the second allocation lottery results, compared to just 400 mentions during the entire 2016–2017 fiscal year. Social media posts during these peak periods commonly reached more than double the usual audience size.