Strategic Goals
The AGCO’s strategic plan outlines the strategic goals for the organization. The AGCO is in its final year of its current five-year strategic plan and development is underway for the upcoming multi-year Strategic Plan.
| Our Strategic Goals | Modern Regulator | Service Excellence | People First |
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| Our Key Commitments |
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The 2023-24 AGCO’s achievements highlight its commitment to deliver on each of its three strategic goals: Modern Regulator, Service Excellence, and People First. These achievements are attributable to the key core activities, projects and initiatives being undertaken at the AGCO.
Modern Regulator
Being a Modern Regulator remains a key commitment and shapes how the AGCO regulates and collaborates with its stakeholders. The AGCO is committed to leveraging evidence and effective stakeholder engagement and relationship management as part of the development and implementation of its regulatory direction.
The AGCO is a digital-first organization that provides convenient and consistent digital self-service channels anytime and anywhere for all its core services. Our goal is to create an optimal service experience for our applicants and licensees that better supports them in navigating the AGCO service journey and in understanding and meeting their compliance obligations. The AGCO continues to focus on the ongoing optimization of the iAGCO service portal to increase the number of users who can complete their transactions online.
Service Excellence
Service Excellence is a core foundation embedded throughout the AGCO’s work, from the AGCO’s core service delivery to licensing and registration, compliance and investigations and enforcement. The AGCO applies a Service Excellence lens to ensure that the AGCO builds programs and policies that best serve the needs of our customers.
Improvements in key customer facing technologies, including both the AGCO website and Contact Centre, were made to better meet the demands of licensees, registrants, and the public we serve. The new site, that will launch early in 2024-25, is intended to be more task based, to better support the user journey by creating a seamless service experience between the public website and iAGCO.
People First
The AGCO remains dedicated to nurturing the potential of its workforce and recognizes the critical nature of cultivating this organizational emphasis. Embracing a priority on people and maintaining a steadfast dedication to diversity, inclusivity, and accessibility are integral to advancing toward this strategic objective.
The AGCO has made significant progress in fostering a supportive and engaging workplace culture over the past year. It has focused on implementing comprehensive organizational development frameworks and initiatives aimed at talent development and recognition. It remains dedicated to employee engagement and accommodating individuals' needs, ensuring fairness and transparency throughout.
The number of staff who believe the AGCO is making progress on its Diversity, Inclusion and Accessibility (DI&A) commitment has risen this year, in part due to the demonstrated commitment of the AGCO in transitioning DI&A from a corporate project to an operational program. In 2023-24 employee attendance at learning events featuring guest speakers surpassed previous years. DI&A principles and practices are being embedded into AGCO operations, for example recruitment processes and leadership development programs. Employees are regularly invited to share feedback and ideas, and to collaborate in the planning and implementation of DI&A activities.
Performance Measurement
Performance measurement at the AGCO continues to evolve evidence-based evaluation practices to support the effectiveness of the agency’s activities and initiatives, while also demonstrating the AGCO’s progress towards delivering on its strategic goals and mandate. As part of the next strategic plan, the agency will be identifying measures and targets to measure success against each goal and enhance insights to support strategic decision making.
| Strategic Goal | Performance Measures | Outcome Metric | Performance |
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| Modern Regulator | Digital First: The AGCO provides user-based services and information through multiple windows and service channels anytime and anywhere. The number of digital applications and complaints received by the AGCO are used to calculate this total. |
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| Service Excellence | Value for Money: Ensuring value per transaction with a focus on streamlining process and reducing regulatory burden. |
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| People First | Employee Experience: The degree of involvement and empowerment correlates directly with productivity, motivation, and job satisfaction. |
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| Diversity, Inclusion and Accessibility Strategy: measuring progress the AGCO’s goal to build an inclusive workplace culture, free from discrimination and harassment. |
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