Section 8: Temporary Extension Endorsement

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What is a Temporary Extension Endorsement?

A Temporary Extension Endorsement allows wineries that hold a Winery Retail Store Endorsement to sell their 100% Ontario wine at a temporary extension of their winery retail store at:

  • A farmers’ market; and,

  • At an industry promotional event for which a Special Occasion Permit has been issued by the AGCO.

Under the Temporary Extension Endorsement, wineries may:

  • sell at a particular farmers’ market for no more than 3 days in any given week;

  • sell at a particular industry promotional event for no more than 10 consecutive days at a time.

Any unsold product from a farmers’ market or industry promotional event must be returned to the licensee’s retail store within 72 hours from the time the farmers’ market closes or the industry promotional event ends.

Things to know before applying

General Eligibility Criteria
Wineries that wish to participate in the program must:

  • have a valid AGCO Manufacturer’s Licence – Winery 

  • operate a winery retail store for which a Winery Retail Store Endorsement has been issued.

  • sell only eligible wine at a farmers’ market or industry promotional event. Wine is eligible to be sold if it is 100% Ontario wine. Ontario wine that is produced using any combination of the concentrated juice of apples that were not all grown in Ontario may not be sold under the Temporary Extension Endorsement.

Notification to AGCO of planned sales at Farmers’ Markets or Industry Promotional Events

Wineries with a Temporary Extension Endorsement must provide the AGCO with at least 10 days’ notice of planned sales at a Farmers’ Market (i.e., days of sale that have been confirmed with a Farmers’ Market) and at an industry promotional event.

If the intended days of sale are cancelled or changed, please notify the AGCO at the earliest possible opportunity.

In the case of planned sales at an industry promotional event, you will need to provide the number of the Special Occasion Permit that has been issued by the AGCO as part of the notification. The holder of the Permit may be a different person than the manufacturer selling under the Temporary Extension Endorsement.

There is no requirement for a Special Occasion Permit in conjunction with sales at a farmers’ market.

Notification to the AGCO of your planned sales can be submitted through the iAGCO portal.

The AGCO will notify you if any municipal objections have been received regarding any of the Farmers’ Markets or Industry Promotional Events where you intend to sell your eligible wine.