<p>Where a manufacturer or a manufacturer’s representative gives liquor to an individual to sample, the manufacturer or its representative shall:</p>
<p>Distribute the sample or a voucher/coupon for a sample to the individual in person.</p>
<p>If the manufacturer or its representative provides a coupon/voucher for a sample of liquor, ensure that the coupon/voucher may be redeemed only at an LCBO store, a manufacturer’s retail store, or a Brewers Retail Inc. store.</p>
<p>Ensure that the size of a sample for any one individual does not exceed:</p>
<ul>
<li>6 (355ml) bottles of beer or cooler, or equivalent</li>
<li>1 (750ml) bottle of wine, or equivalent</li>
<li>1 (375ml) bottle of spirits, or equivalent</li>
</ul>