Section 2: 2025-2028 Strategy

The AGCO’s new Strategic Plan will guide our organization as we continue to provide world-class regulation to growing sectors with greater public impact. Aligned with our vision and mandate, this plan sets out the goals, initiatives, and outcomes that will lead the AGCO’s focus over the next three years. The AGCO is committed to fulfilling the Government of Ontario’s priorities and direction and will ensure that our goals reflect their expectations to continue to be innovative, sustainable and accountable.

To ensure that the AGCO achieves its goals, ten strategic initiatives have been established to further guide decision-making and prioritization of resources across the agency. Each strategic initiative has key outcomes to guide the agency’s progress for the three years of the plan.

Our Strategic Plan will help us achieve our vision of being a world-class regulator that is innovative, proactive, inclusive, and socially responsible.


The four AGCO strategic goals organized in a pie chart to show equal weighting for all of them, details below.
Reduce the Risk of Harm

Further mature our strategies and approaches for combatting illegal markets and enhance proactive harm reduction programs and processes.

Foster Industry Sustainability and Innovation

Advance the reduction of red-tape and unnecessary regulatory burden, expand our support of innovation in regulated sectors, and increase agility in responding to evolving market trends and needs.

Strengthen Our Organizational Foundation

Continue to utilize modern operating models and advance our capabilities, tools and systems in a way that builds digital technology into our core work, providing streamlined and increasingly helpful services to our stakeholders.

Attract, Retain, and Develop Our People

Build and strengthen the talent and skills of our team to offer leading services to stakeholders, while championing a culture of diversity, inclusion and accessibility.


Goals

Reduce the Risk of Harm

Reducing the risk of harm is central to the AGCO’s purpose and mandate. By prioritizing proactive harm reduction and a strong approach to combatting illegal markets, we are focused on assuring Ontarians that our markets are safe and responsible, while also supporting our legal operators and licensees by leveraging key partnerships to eliminate illicit actors.

The AGCO will bolster its proactive approach to monitoring emerging risks across sectors through robust harm reduction frameworks and standards. This includes deepening our collaboration and partnership with social responsibility, public health, and law enforcement stakeholders to enhance strategies to eliminate illegal markets and protect minors and communities.

Foster Industry Sustainability and Innovation

The AGCO is focused on fostering competitive, safe, and fair markets that balance robust regulatory oversight with competitive markets that bear minimal regulatory burden and offer expanded consumer choice. We are committed to identifying and advocating for the removal of regulatory barriers, expanding our support of innovation in regulated sectors, and strengthening our operational readiness to be responsive to evolving market trends and needs.

Our regulatory frameworks are key enablers to facilitating innovation and healthy participation in our markets. By identifying and responding to emerging needs and mitigating risks, we put customers at the centre of our programs and are committed to providing services that reduce unnecessary burdens on businesses while maintaining a focus on social responsibility.

Strengthen Our Organizational Foundation

As our existing sectors evolve and diversify and new sectors emerge, the AGCO remains committed to adapting our operational approaches and building upon our strength as an agile regulator. This commitment extends to building an organization foundation that reflects the same focus on outcomes, efficiency, and innovation that the AGCO uses in its regulatory approach.

We will enhance our decision-making and governance frameworks to support the adoption of increasingly responsive operating models that meet the needs of our stakeholders while driving organizational excellence and regulatory effectiveness.

Digital enablement of the AGCO’s strategic goals and continued integration of technology into our core work and culture is a key focus of the organization. Our increasingly digitized operating models improve our performance by creating efficiencies, streamline how we interact with our stakeholders, and enable the AGCO to leverage data to support and inform decision-making. This ensures new initiatives and service updates accurately reflect the needs of our stakeholders and provides an array of sophisticated tools to monitor and assess compliance programs, market trends, and customer and employee satisfaction.

Attract, Retain and Develop Our People

Our people play a key role in ensuring the AGCO remains a leading regulator with modern, efficient and effective processes. To ensure our work environment embodies the agility with which we regulate, we will further build and invest in the talent and capabilities of our team to offer best-in-class services to our customers and stakeholders.

By being open to new ways of working, prioritizing employee well-being, and ensuring our values translate into our culture, we will attract and retain top talent with in-demand skills and help build an optimal workplace culture to deliver on our mandate. In doing so, we are committed to establishing a team reflective of Ontario’s demographic diversity, prioritizing inclusiveness, and fostering a workplace that is increasingly free of discrimination and harassment.

Enterprise Strategic Initiatives & Three-Year Outcomes
 

GoalStrategic InitiativesThree-Year Outcomes
Reduce the Risk of HarmEnhance proactive harm reduction
  • AGCO’s harm reduction framework is successful at identifying key risks to the public and delivers appropriate and meaningful protections in each of the sectors it regulates.
  • AGCO is recognized by its stakeholder ecosystem as a leader in regulatory effectiveness with best-in-class methodologies and regulatory approaches.
Strengthen our approach to combatting illegal markets
  • AGCO has leveraged partnerships and taken meaningful steps to reduce and contain illicit market actors and activity.
  • Government and sector stakeholders gain clarity on AGCO’s regulatory oversight role and recognize it as a key partner in combatting illegal markets.
Foster Industry Sustainability and InnovationIdentify and advocate for removal of regulatory barriers
  • AGCO’s regulatory frameworks facilitate market participation while targeting material risks and driving positive outcomes.
  • AGCO’s regulatory frameworks are transparent and plain language with a ‘right-size’ regulatory approach that facilitates market participation.
  • AGCO puts its customers at the centre of its programs and delivers its services in ways that respond to their evolving needs.
Enable innovation in our regulated sectors
  • The AGCO has an agile and responsive regulatory framework that encourages regulated sectors to innovate, compete and provide consumer choice.
Strengthen our operational readiness to be responsive to external factors
  • AGCO uses its regulatory expertise and operational maturity to support government in achieving its economic objectives for the regulated sectors.
Strengthen Our Organizational FoundationEnhance strategic, enterprise and financial decision-making frameworks
  • AGCO’s strategic planning framework and practices effectively support business needs and program delivery models.
Transform digital capabilities to drive business agility and regulatory effectiveness
  • Increased access to high-quality data that results in the creation of intelligence for making predictive and evidence-based regulatory and business decisions.
  • The AGCO’s operating model is digitally enabled to support operational effectiveness, customer experience and program delivery.
  • The AGCO embraces innovation and agile development, encourages experimentation and intelligent failure, and proactively addresses evolving risks and opportunities.
Attract, Retain, and Develop Our PeopleAttract and retain top talent to deliver on the AGCO’s evolving role
  • AGCO attracts and retains specialized skills and dedicated public servants that enable it to respond to expanding areas of oversight and deliver best-in-class customer service to the people of Ontario and our stakeholders.
Invest in developing our people
  • Consistent investment and coaching for AGCO’s talent pool leads to increased employee motivation, greater job satisfactionand improved productivity, enabling the AGCO to remain a top employer and world class regulator.
  • AGCO builds an organization of digitally competent leaders and staff who understand required digital skillsets and learning to support current and future operating model.
Champion a culture of diversity, inclusion and accessibility
  • AGCO has a workforce reflective of Ontario’s demographic diversity, a strong culture of inclusion, and a workplace that is increasingly free of discrimination and harassment.

Performance Measurement

The AGCO has developed a series of outcome-based performance measures to evaluate our efforts and assess alignment with the goals set out in our Strategic Plan. These measures offer insight into our overall direction, highlight successes and identify emerging risks, enable data driven decision-making, and strengthen our ability to be agile and drive continuous improvement in a dynamic environment. We will prioritize collecting and analyzing new data sets to establish baselines where needed to enable this critical element of our plan.

Performance MeasureTarget
Reduce the Risk of Harm
Average Compliance Rate Related to Youth Protection
# of findings of non-compliance related to youth access (liquor, cannabis, lottery & land-based gaming)
Establish Baseline*
Foster Industry Sustainability and Innovation
Service Standard Achievement
Frequency that service and processing standards are met
80% of the time
Strengthen Our Organization Foundation
Digital Maturity
Scored index reflecting overall digital capability maturity across strategic, service delivery and enabling capabilities
Establish Baseline*
Attract, Retain, and Develop Our People
Employee Engagement Score
Aggregate score indicating engagement of employees across the organization
Establish Baseline*

*Note: Targets to be updated once baselines established. All baselines will be established by end of 2025-2026 fiscal year.