How Can You Advertise?

Grocery Store and Convenience Store licensees can conduct beverage alcohol advertising in physical and electronic formats. Examples of advertising methods can include:  

Physical Advertisements

• Posters and signage: items such as posters, aisle markers and banners.
• Point of sale displays: items such as end caps, counter displays and floor displays.
• Promotional materials: items such as handouts and flyers.

Electronic / Digital Advertisements

• Traditional media: television advertisements or video content, radio advertisements.  
• Digital advertising / social media: advertising on websites and social media platforms (e.g. Facebook, Instagram, X, and others).
• Retail website: if beverage alcohol is sold online through a licensee’s website or application, beverage alcohol advertisements must be contained only within the dedicated section of the website or application where beverage alcohol is being sold. Non-beverage alcohol products cannot be advertised or made available for purchase in that section of the website. Licensees must take reasonable measures (such as age gating) to effectively ensure that the dedicated section of the website, application or other electronic platform where beverage alcohol is purchased will be restricted to persons individuals above the legal drinking age (19+).