Section 7: Temporary Extension Endorsement

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What is a Temporary Extension Endorsement?

A Temporary Extension Endorsement allows breweries that hold a Brewery Retail Store Endorsement to sell their eligible beer at a temporary extension of their brewery retail store at:

  • A farmers’ market; and,

  • At an industry promotional event for which a Special Occasion Permit has been issued by the AGCO.

Under the Temporary Extension Endorsement, breweries may:

  • sell at a particular farmers market for no more than 3 days in any given week;

  • sell at a particular industry promotional event for no more than 10 consecutive days.

Any unsold product from a farmers’ market or industry promotional event must be returned to the licensee’s retail store within 72 hours from the time the farmers’ market closes or the industry promotional event ends.

Things to know before applying

General Eligibility Criteria
Breweries that wish to participate in the program must:

  • have a valid AGCO Manufacturer’s Licence – Brewery

  • operate a brewery retail store for which a Brewery Retail Store Endorsement has been issued

  • sell only eligible beer at a farmers’ market or industry promotional event. Beer is eligible to be sold only if the full brewing process takes place at a production site in Ontario.

Notification to AGCO of planned sales at Farmers’ Markets or Industry Promotional Events

Breweries with a Temporary Extension Endorsement must provide the AGCO with at least 10 days’ notice of planned sales at a Farmers’ Market (i.e. days of sale that have been confirmed with a Farmers’ Market) and at an Industry Promotional Event.

If the intended days of sale are cancelled or changed, please notify the AGCO at the earliest possible opportunity.

In the case of planned sales at an Industry Promotional Event, you will need to provide the number of the Special Occasion Permit that has been issued by the AGCO as part of the notification. The holder of the Permit may be a different person than the manufacturer selling under the Temporary Extension Endorsement.

There is no requirement for a Special Occasion Permit in conjunction with sales at a farmers’ market.

Notification to the AGCO of your planned sales can be submitted through the iAGCO portal.

The AGCO will notify you if any municipal objections have been received regarding any of the Farmers’ Markets or Industry Promotional Events where you intend to sell your eligible beer.