The Liquor Licence Act states no person shall advertise liquor except in accordance with the regulations. It is the responsibility of the licensee to ensure that advertising carrying its business or brand name, or endorsed by it, falls within the parameters set out in the regulation and in the Liquor Advertising Guidelines.

All complaints forwarded to the Alcohol and Gaming Commission of Ontario (AGCO) regarding liquor advertising must be in writing on the AGCO’s “Liquor Advertising Complaints Form”.

Forms and Guides