The Liquor Licence and Control Act, 2019 (LLCA) came into force on November 29, 2021. It provides the Registrar with the authority to establish standards and requirements in the following areas of liquor regulation:
These standards are set out in this document, the Registrar’s Interim Standards and Requirements for Liquor (Interim Standards). Licensees and permit holders are responsible for meeting all Interim Standards that apply to their licence type or permit type, as well as all applicable laws and regulations, including the LLCA and regulations thereunder.
To help understand which Interim Standards apply to you, you can search the Interim Standards by licence, permit or endorsement type.
The Interim Standards contain:
The objective of a standards-based regulatory model is to shift the focus from requiring licensees to comply with a specific set of rules or processes, toward the broader regulatory outcome or objectives they are expected to achieve. Since there may be many ways for a licensee to meet a Standard, licensees have the flexibility to determine what works best for their business, thereby strengthening regulatory outcomes without needlessly burdening regulated entities.
Because these Interim Standards contain provisions from the previous regulatory regime, this document will be reviewed and revised regularly. This review process will include the engagement of stakeholders in the development of permanent standards, to ensure that regulatory risks associated with the sale, service and delivery of liquor are effectively mitigated, while providing flexibility for liquor sector businesses.
Words and phrases in these Interim Standards and Requirements shall have the same meaning as in the Liquor Licence and Control Act, 2019 and the Regulations made thereunder unless indicated otherwise.
“Act” means the Liquor Licence and Control Act, 2019.
“advertising” means any public notice, representation, or activity, including promotional and marketing activities, that is intended to attract attention to liquor, the brand name of liquor, the name of the premises where liquor is available, or the name under which the Licensee carries on business, and “advertise” and “advertisement” have corresponding meanings.
“AGCO” means the Alcohol and Gaming Commission of Ontario, as continued under the Alcohol and Gaming Commission of Ontario Act, 2019.
“Board” means the means the board of the Alcohol and Gaming Commission of Ontario continued under the Alcohol and Gaming Commission of Ontario Act, 2019.
“casino” means premises maintained for the purpose of playing or operating a lottery scheme as defined in subsection 207 (4) of the Criminal Code (Canada) that is conducted and managed by the Ontario Lottery and Gaming Corporation, except if the Corporation shares any portion of the profits from the lottery scheme with charitable organizations.
“liquor” means beer, wine and/or spirits or any combination thereof.
“public service advertising” means any advertising carrying a strong message against irresponsible use of liquor where the message does not contain any direct or indirect endorsement of liquor, the brand name of a type of liquor or of the consumption of liquor.
“Registrar” means the Registrar under the Alcohol and Gaming Commission of Ontario Act, 2019.
“sample” means a small serving of liquor provided to a person for the purpose of promoting a product, conducting market research on that product, or providing education about the product.
Below is a list showing which Interim Standards and Requirements apply to which licence, endorsement and/or permit type.
Liquor Sales
Retail
Licence to Deliver
Licence to Operate a Ferment on Premises Facility
Licence to Represent a Manufacturer
Manufacturers
Caterer’s Endorsement to a Brewery Licence
2.1, 2.3, 4.1, 6.1, 6.2, 7.1, 7.3, 7.14
Caterer’s Endorsement to a Distillery Licence
2.1, 2.3, 4.1, 6.1, 6.2, 7.1, 7.3, 7.14
Caterer’s Endorsement to a Winery Licence
2.1, 2.3, 4.1, 6.1, 6.2, 7.1, 7.3, 7.14
Permits
# |
Applicable to |
Interim Standard or Requirement |
---|---|---|
1.1 |
Liquor Sales Licence
Licence to Deliver
Licence to Operate a Ferment on Premises Facility
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
Business Name Licensees shall not carry on business under a name other than the name set out on the licence unless the Registrar has approved the Licensee operate under a different name. |
1.2 |
Liquor Sales Licence
Licence to Operate a Ferment on Premises Facility
Beer and Wine Grocery Store Licence
Beer and Cider Grocery Store Licence
Wine Boutique Endorsement to an Offsite Winery Retail Store Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
Posting of Licence or Endorsement Licensees shall post their licence and any endorsements in a conspicuous place in the licensed premises, retail store or Wine Boutique. |
1.3 |
Licence to Deliver
|
Carry Copy of Licence Licensees shall ensure that the Licensee, and any employees and contractors of the Licensee, carry a copy of the licence at all times during the purchase and delivery of liquor and that their licence is readily available for inspection. |
1.4 |
Temporary Extension Endorsement to a Brewery Licence
Temporary Extension Endorsement to a Distillery Licence
Temporary Extension Endorsement to a Winery Licence |
Availability of Temporary Extension Endorsement Licensees shall ensure that their Temporary Extension Endorsement is readily available for inspection while engaging in sales at a farmers’ market or industry promotional event. |
1.5 |
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit No-Sale Tailgate Permit
Auction Permit |
Posting of Permit Permit Holders shall ensure that, for the duration of an event or activity at a permitted premises, the signed permit is posted in a conspicuous place on the permitted premises or kept in a place where it is readily available for inspection, except in the case of an auction that is conducted wholly or partly online. In the case of an auction that is conducted wholly or partly online, Permit Holders shall ensure that the permit number is posted on the website or other online platform on which the auction is conducted for the duration of the online portion of the auction. |
1.6 |
Liquor Sales Licence
Mini Bar Licence
Mini Bar Endorsement to a Liquor Sales Licence
Licence to Operate a Ferment on Premises Facility
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Brewery Retail Store Endorsement to a Brewery Licence
Distillery Retail Store Endorsement to a Distillery Licence
Winery Retail Store Endorsement to a Winery Licence |
Posting of Notice of Suspension If a licence is suspended, the Licensee shall post a sign provided by the Registrar concerning the suspension on the licensed premises in a conspicuous place that is visible from the exterior of the premises. The Licensee shall ensure that the sign remains posted throughout the suspension. |
1.7 |
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit
No-Sale Tailgate Permit |
Posting of Levy Receipt Permit Holders shall ensure that the levy receipt for liquor purchased, if any, is readily available for inspection. |
1.8 |
Liquor Sales Licence
Mini Bar Licence
Mini Bar Endorsement to a Liquor Sales Licence
Licence to Deliver
Licence to Operate a Ferment on Premises Facility
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Brewery Retail Store Endorsement to a Brewery Licence
Distillery Retail Store Endorsement to a Distillery Licence
Winery Retail Store Endorsement to a Winery Licence |
Surrender of Licence on Cessation of Business Operations Licensees who cease to operate the business to which the licence or endorsement applies shall immediately request removal of the endorsement from the licence, or surrender the licence to the Registrar, unless an application is made to transfer the licence. |
1.9 |
Licence to Deliver |
Change of Business Address Licensees whose business address changes shall immediately notify the Registrar of the new address. |
1.10 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
Alteration of Premises Boundaries Licensees shall not alter the boundaries of the premises to which the licence applies without the Registrar’s prior approval. |
# |
Applicable to |
Interim Standard or Requirement |
---|---|---|
2.1 |
All Licensees
All Permit-Holders |
Compliance with Advertising Guidelines Except for public service advertising, no one may advertise or promote liquor or the availability of liquor unless the advertising is conducted in accordance with the guidelines related to advertising issued by the Registrar, as they are amended from time to time. These guidelines are appended to these Interim Standards as Appendix 2. |
2.2 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
Use of Premises Name in Film or Television When a licensed premises is used as a setting for a film or television production, the Licensee may show the name of the licensed premises if the depiction of the premises complies with the Licensee’s obligations. |
2.3 |
Caterer’s Endorsement to a Liquor Sales Licence
Caterer’s Endorsement to a Brewery Licence
Caterer’s Endorsement to a Distillery Licence
Caterer’s Endorsement to a Winery Licence |
No Promotion of Catered Events The Licensee shall not:
|
2.4 |
Licence to Operate a Ferment on Premises Facility |
No Advertisement of Sale at Ferment on Premises The Licensee shall ensure that no patron advertises, on the licensed premises, beer or wine for sale or exchange. |
# |
Applicable to |
Interim Standard or Requirement |
---|---|---|
3.1 |
Licence to Represent a Manufacturer
Brewery Licence
Distillery Licence
Winery Licence
|
Product Sampling by a Manufacturer to Patrons in a Licensed Establishment Where a manufacturer or its representative are purchasing liquor from the holder of a liquor sales licence for a patron to sample the manufacturer’s product on the licensed premises, the manufacturer or its representative shall:
Purchase an individual serving of liquor for a patron and not a round for the house.
Purchase the sample from the liquor sales licensee at the full menu price. Where the manufacturer purchases samples from the liquor sales licensee which are one half the size of servings listed on the menu, or less, manufacturer or its representative must purchase the sample at no less than one half the menu price for the full serving.
The manufacturer or its representative must remain in the licensed premises while the liquor sales licensee or its staff serve samples to patrons.
The manufacturer or its representative may not pay the liquor sales licensee or its staff to purchase or sample drink(s) for patrons. |
3.2 |
Liquor Sales Licence |
Product Sampling by a Manufacturer to Patrons in a Licensed Establishment Where a manufacturer or its representative are purchasing liquor from the holder of a liquor sales licence for a patron to sample the manufacturer’s product on the licensed premises, the liquor sales licensee or its staff must serve the sample to a patron and remain responsible for compliance with all aspects of the Act, the regulations and the Interim Standards established by the Registrar. |
3.3 |
Licence to Represent a Manufacturer
Brewery Licence
Distillery Licence
Winery Licence
|
Off Premises Product Sampling by a Manufacturer to a Liquor Sales Licensee Where a manufacturer gives liquor to a liquor sales licensee or its employees to sample outside the licensed premises, the manufacturer shall:
Ensure that the liquor sales licensee has not have stocked the manufacturer’s brand in the last twelve (12) months.
Provide the liquor in sealed containers.
In a one-year period, provide no more than the following amounts of any individual brand of liquor to a liquor sales licensee or its employees:
Maintain records of the sampling activity for a minimum of one (1) year and make those records available to the Registrar upon request.
Provide prior notice of sampling activities to the Registrar upon request. |
3.4 |
Licence to Represent a Manufacturer
Brewery Licence
Distillery Licence
Winery Licence |
Product Sampling by a Manufacturer to a Liquor Sales Licensee on the Licensed Premises Where a manufacturer or manufacturer’s representative brings liquor onto the premises of a liquor sales licensee for the purposes of sampling by the liquor sales licensee or its employees, the sampling must be conducted in the presence of the manufacturer or its representative.
|
3.5 |
Licence to Represent a Manufacturer
Brewery Licence
Distillery Licence
Winery Licence
|
Product Sampling by a Manufacturer to Individuals Where a manufacturer or a manufacturer’s representative gives liquor to an individual to sample, the manufacturer or its representative shall:
Distribute the sample or a voucher/coupon for a sample to the individual in person.
If the manufacturer or its representative provides a coupon/voucher for a sample of liquor, ensure that the coupon/voucher may be redeemed only at an LCBO store, a manufacturer’s retail store, or a Brewers Retail Inc. store.
Ensure that the size of a sample for any one individual does not exceed:
|
3.6 |
Licence to Represent a Manufacturer
Brewery Licence
Distillery Licence
Winery Licence |
Product Sampling under Industry Promotional Event Special Occasion Permit Where a manufacturer or its representatives are providing samples at an industry promotional event, the manufacturer or its representatives shall:
Ensure that sampling is supervised by licensed representatives of manufacturers, manufacturer’s employees or event organizers acting on behalf of either.
In a case where an event organizer has the approval of a manufacturer or licensed representative of a manufacturer to conduct sampling at the industry promotional event, the event organizer shall retain a copy of that approval. |
3.7 |
Licence to Represent a Manufacturer
Brewery Licence
Distillery Licence
Winery Licence
Beer and Cider Grocery Store Licence
Beer and Wine Grocery Store Licence
Wine Boutique Endorsement to an Offsite Winery Retail Store Licence |
Product Sampling to Patrons of a Grocery Store or Wine Boutique Where a licensed grocery store or wine boutique or a manufacturers’ representatives offer samples to patrons of that store, the Licensee offering the samples must:
Provide samples only within a designated area that is adjacent to liquor display area within the grocery store or wine boutique.
Purchase all products used for the sampling from the licensed grocery store or wine boutique.
Retain all receipts of beer, wine and cider purchased for sampling, and make a record of any beer, wine or cider remaining at the conclusion of the sampling. These records must be provided to the Registrar on request.
|
# |
Applicable to |
Interim Standard or Requirement |
---|---|---|
4.1 |
Liquor Sales Licence
Mini Bar Licence
Mini Bar Endorsement to a Liquor Sales Licence
Golf Course Endorsement to a Liquor Sales Licence
Caterer’s Endorsement to a Liquor Sales Licence
Room Service Endorsement to a Liquor Sales Licence
Beer and Cider Grocery Store Licence
Beer and Wine Grocery Store Licence
Wine Boutique Sales Agent Endorsement to a Beer and Cider Grocery Store Licence
Offsite Winery Retail Store Licence
Wine Boutique Endorsement to an Offsite Winery Retail Store Licence
Licence to Represent a Manufacturer
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Caterer’s Endorsement to a Brewery Licence
Caterer’s Endorsement to a Distillery Licence
Caterer’s Endorsement to a Winery Licence
Licence to Deliver
Temporary Extension Endorsement to a Brewery Licence
Temporary Extension Endorsement to a Distillery Licence
Temporary Extension Endorsement Winery Licence
Delivery Endorsement to a Brewery Licence
Delivery Endorsement to a Distillery Licence
Delivery Endorsement to a Winery Licence
Brewery Retail Store Endorsement to a Brewery Licence
Distillery Retail Store Endorsement to a Distillery Licence
Winery Retail Store Endorsement to a Winery Licence
Persons conducting and supervising activities under an educational exemption
|
Completion of Training All Licensees shall ensure that the following persons hold a valid certificate demonstrating the successful completion of a training course approved by the Board:
|
# |
Applicable to |
Interim Standard or Requirement |
---|---|---|
5.1 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
Posting of Pricing and Menus Licensees shall make lists available to, or shall post lists in locations visible to, persons on the licensed premises describing,
|
5.2 |
Sale Special Occasion Permit
Sale Tailgate Permit |
Consistent Drink Pricing Permit Holders shall ensure that the price of liquor or a drink containing liquor is the same during all hours of operation of the event. |
5.3 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Sale Special Occasion Permit
Sale Tailgate Permit |
No Minimum Purchases Licensees or Permit Holders shall not require a person to purchase a minimum number of drinks in order to gain entry to, or remain on, the premises to which the licence or permit applies. |
5.4 |
Liquor Sales Licence for a Premises that is not a Casino
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
No Advertising of Complimentary Liquor Licensees shall not advertise the availability of complimentary liquor or supply complimentary servings of liquor except in circumstances that are consistent with not encouraging the immoderate consumption of liquor and except for the purpose of customer relations. |
5.5 |
Liquor Sales Licence for a Premises that is a Casino |
Advertising of Complimentary Liquor at a Casino If the licensed premises are a casino, the Licensee shall not,
|
5.6 |
Liquor Sales Licence
Licence to Represent a Manufacturer
Brewery Licence
Distillery Licence
Winery Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
No Contests or Prizes Involving Liquor Licensees shall not permit contests on the licensed premises which involve the purchase or consumption of liquor.
Licensees shall not permit contests which require a person to remain on the premises in order to receive a prize except in the case of break open tickets, raffles and bingo games held on premises located in a bingo hall pursuant to a lottery licence issued to a charitable or religious organization pursuant to clause 207 (1) (b) of the Criminal Code (Canada).
Except as permitted by Regulation 746/21, Licensees shall not permit free liquor to be offered or given to a person as a prize in a contest. |
5.7 |
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit
No-Sale Tailgate Permit
|
No Contests or Prizes Involving Liquor Permit Holders shall not permit contests on the premises to which the permit applies that involve the purchase or consumption of liquor.
Permit Holders shall not permit free liquor to be offered or given as a prize in a contest. |
5.8 |
Licence to Deliver
|
No Contests or Prizes Involving Liquor Licensees shall ensure that free liquor is not offered or given as a prize in a contest. |
5.9 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Sale Special Occasion Permit
Sale Tailgate Permit |
Non-Alcoholic Beverage Availability and Pricing Licensees or Permit Holders shall ensure that a variety of non-alcoholic beverages are available for sale at moderate prices in relation to the prices charged for liquor.
|
5.10 |
Golf Course Endorsement to a Liquor Sales Licence |
Non-Alcoholic Beverages on Golf Courses Licensees shall ensure that non-alcoholic beverages are available for sale from any motorized vending carts used for the sale and service of liquor. |
5.11 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit
No-Sale Tailgate Permit |
No Sales from Vending Machines Licensees or Permit Holders shall ensure that no liquor is sold or served from a vending machine. |
5.12 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
No Liquid Alcohol Vaporizers Licensees shall not have or permit on the licensed premises a device, known as an alcohol without liquid vaporizer, designed or marketed for the purpose of mixing alcohol with oxygen or another gas to produce a mist for inhalation. |
5.13 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit
No-Sale Tailgate Permit |
Substitution of Liquors Licensees or Permit Holders shall not substitute one type of liquor for another in a drink unless the patron consents to the substitution. |
5.14 |
Brewers Retail Inc. Licence
Beer and Cider Grocery Store Licence
Beer and Wine Grocery Store Licence
Wine Boutique Sales Agent Endorsement to a Beer and Cider Grocery Store Licence
Offsite Winery Retail Store Licence
Wine Boutique Endorsement to an Offsite Winery Retail Store Licence
Brewery Retail Store Endorsement to a Brewery Licence
Distillery Retail Store Endorsement to a Distillery Licence
Winery Retail Store Endorsement to a Winery Licence |
No Possession of Liquor by Minors in Retail Stores Licensees shall have measures in place to ensure that minors do not possess liquor in the Retail Store.
|
5.15 |
Auction Permit |
Alcohol Not Tested by the Liquor Control Board of Ontario Permit Holders with an Auction Permit shall:
|
# |
Applicable to |
Interim Standard or Requirement |
---|---|---|
6.1 |
Liquor Sales Licence
Caterer’s Endorsement to a Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Caterer’s Endorsement to a Brewery Licence
Caterer’s Endorsement to a Distillery Licence
Caterer’s Endorsement to a Winery Licence
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit
No-Sale Tailgate Permit |
Maximum Capacity The licensee shall ensure that the number of persons on the premises to which the licence applies, including employees of the licensee, does not exceed the capacity of the licensed premises as stated on the licence.
The maximum capacity of the licensed or permitted premises, except for railway cars, boats and the playing area of a golf course, shall be determined as follows:
|
6.2 |
Liquor Sales Licence
Caterer’s Endorsement to a Liquor Sales Licence
Caterer’s Endorsement to a Brewery Licence
Caterer’s Endorsement to a Distillery Licence
Caterer’s Endorsement to a Winery Licence
Sale Special Occasion
No-Sale Special Occasion Permit
Sale Tailgate Permit
No-Sale Tailgate Permit |
Premises Readily Distinguishable Licensees or Permit Holders shall ensure that the licensed or permitted premises, other than a railway car or a boat, are readily distinguishable from adjacent premises to which the licence or permit does not apply. |
6.3 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
Storage of Liquor Licensees must store liquor that is not currently being offered for sale in a secure storage area.
Licensees shall notify the Registrar of the location of any liquor stored away from the premises. |
6.4 |
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit
Auction Permit |
Storage of Liquor If the Registrar issues a permit for multiple day events, the Permit Holder may store liquor that is purchased under the permit between days of the event or auction if the Permit Holder,
|
6.5 |
Mini Bar Licence
Mini Bar Endorsement to a Liquor Sales Licence
|
Storage of Liquor Licensees shall provide a secure area for the storage of liquor that will be used to restock the mini bar. |
6.6 |
Beer and Cider Grocery Store Licence
Beer and Wine Grocery Store Licence |
Storage of Liquor Licensees shall provide a secure area for the storage of liquor that is not on display, including liquor that is for sale at a Wine Boutique within the Licensee’s premises that is not on display.
|
6.7 |
Beer and Cider Grocery Store Licence
Beer and Wine Grocery Store Licence |
Storage of Liquor Sold Online Licensees shall provide a secure area for the storage of liquor that has been purchased online by a customer but has not yet been picked up, including liquor that was sold from the Wine Boutique within the Licensee’s premises that has not yet been picked up by a customer.
|
6.8 |
Licence to Deliver
Delivery Endorsement to a Brewery Licence
Delivery Endorsement to a Distillery Licence
Delivery Endorsement to a Winery Licence |
Storage of Liquor At all times before delivery, Licensees shall ensure that liquor is stored securely at a premises other than a dwelling, and that during storage the liquor is accessible only to the Licensee and the Licensee’s employees and contractors.
|
6.9 |
Licence to Represent a Manufacturer |
Location of Liquor Licensees shall keep liquor only at a premises that is operated
|
6.10 |
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit No-Sale Tailgate Permit
Auction Permit |
Sufficient Security Permit Holders shall provide security sufficient to ensure that unauthorized persons do not attend the event and to ensure that the conditions of the permit and requirements of the Act are observed. |
# |
Applicable to |
Interim Standard or Requirement |
---|---|---|
7.1 |
Liquor Sales Licence
Caterer’s Endorsement to a Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
Caterer’s Endorsement to a Brewery Licence
Caterer’s Endorsement to a Distillery Licence
Caterer’s Endorsement to a Winery Licence |
Records of Purchase and Sale (1) A licensee shall retain the following records for a period of at least one year:
(2) The records must include invoices for the Licensee’s purchases of liquor under its licence. |
7.2 |
Wine Pub Endorsement to a Liquor Sales Licence
Brew Pub Endorsement to a Liquor Sales Licence
|
Records of Purchase and Sale The Licensee shall make and retain for a period of at least two years, a daily record indicating the amount of wine or beer manufactured for sale and the amount sold on the premises to which the licence applies.
The record shall include wine or beer manufactured by the Licensee that is sold for takeout or delivery in accordance with Regulation 746/21. |
7.3 |
Liquor Sales Licence
By-the-Glass Endorsement to a Brewery Licence
By-the-Glass Endorsement to a Distillery Licence
By-the-Glass to a Winery Licence |
Record of Adulteration of Liquor If the Licensee adds a substance to a container of liquor or otherwise modifies the flavour of a container of liquor for sale or service to a patron, the Licensee shall create a record of the modification of liquor and retain it for a period of at least one year. |
7.4 |
Mini Bar Licence
Mini Bar Endorsement to a Liquor Sales Licence |
Mini Bar Record Retention The Licensee shall retain records of sales from the mini bar for a period of at least one year. |
7.5 |
Beer and Cider Grocery Store Licence
Beer and Wine Grocery Store Licence
Wine Boutique Sales Agent Endorsement to a Beer and Cider Grocery Store Licence |
Record of Online Sales The Licensee shall create a record of online sales for curbside or instore pickup and shall retain it for a period of at least one year. |
7.6 |
Brewery Licence
Distillery Licence
Winery Licence |
Manufacturer Record Retention A Licensee who is required under the Act to maintain books and records shall keep them in Ontario for a period of at least six years and shall notify the Registrar where they are kept for purposes of inspection under the Act. |
7.7 |
Brewery Licence
Distillery Licence
Winery Licence |
Provision of Financial Information about Representatives The Licensee shall provide the Registrar with the financial information concerning the activities of persons who hold licences to represent the manufacturer or the advertising and promotional activities of the manufacturer. |
7.8 |
Brewery Licence
Distillery Licence
Winery Licence
|
Records of Liquor Given without Payment Where liquor is given by a manufacturer as permitted in Section 133 of Regulation 746/21, the Licensee shall:
|
7.9 |
Brewery Licence
Distillery Licence
Winery Licence |
Offsite Warehouse Locations A Licensee shall maintain records indicating all locations at which its products are warehoused away from its production site(s) and provide these records to the Registrar upon request. |
7.10 |
Licence to Represent a Manufacturer |
Retention of Purchase Orders The Licensee shall retain purchase orders from customers for one year after receiving them. |
7.11 |
Sale Special Occasion Permit
No-Sale Special Occasion Permit
Sale Tailgate Permit |
Records of Purchase and Sales
|
7.12 |
Licence to Operate a Ferment on Premises Facility |
Records of Purchase and Sales
The Licensee shall retain each invoice and the records of the Licensee’s purchases of ingredients for at least one year. |
7.13 |
Liquor Sales Licence |
Notification of Transfer of Liquor between Affiliated Licensees Before liquor is transferred between affiliated licensees, the Licensee or, if applicable, its affiliate, must give written notice of the transfer to the Registrar.
The notice shall specify,
|
7.14 |
Caterer’s Endorsement to a Liquor Sales Licence
Caterer’s Endorsement to a Brewery Licence
Caterer’s Endorsement to a Distillery Licence
Caterer’s Endorsement to a Winery Licence |
Notification for Catered Events The Licensee shall give notice to the Registrar if the Licensee intends to cater events in a premises under the exclusive control of the Licensee.
In the case of a catered event that is held in a premises that is not a residence and is not a premises under the exclusive control of the Licensee for which notice has already been given to the Registrar, at least 10 days before a catered event begins, a holder of a licence with a caterer’s endorsement shall provide to the Registrar and the local police, fire, health and building departments details concerning,
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7.15 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence
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Order Placed with a Liquor Sales Licensee or By the Glass Endorsement Holder for Delivery by a Liquor Delivery Service, or by the Liquor Sales Licensee or its Employees or Agents, from the Licensed Premises [Amended: March 1, 2024]
In the case of an order placed with a liquor sales licensee or a by-the-glass endorsement holder for delivery of liquor and food from the licensed premises, the Licensee must record the following information together with the Licensee’s name and address:
If the person making the delivery is a liquor delivery service, the liquor sales licensee shall provide a copy of the order to the liquor delivery licensee or its employee or contractor.
The Licensee shall retain the records required by this Standard for one year from the date the liquor is removed from the premises. |
7.16 |
Licence to Deliver |
Order Placed with a Liquor Sales Licensee or a By-The-Glass Endorsement Holder for Delivery by a Liquor Delivery Service from the Licensed Premises In the case of an order placed with a liquor sales licensee or a by-the-glass endorsement holder for delivery of liquor from a liquor sales licensee or holder of a by-the-glass endorsement, the liquor delivery licensee must retain a copy of the order together with a confirmation of the delivery.
The Licensee shall retain the records required by this Standard for at least one year from the date the liquor is delivered. |
7.17 |
Licence to Deliver |
Order placed with a liquor delivery licensee for delivery from a liquor sales licensee or holder of a By the Glass endorsement In the case of an order placed with a liquor delivery licensee for delivery of liquor and food from a liquor sales licensee or from a holder of a by-the-glass endorsement, the liquor delivery licensee must record the following information together with the Licensee’s name and address:
The liquor delivery licensee shall provide a copy of the order to the liquor sales licensee or holder of the by-the-glass endorsement.
The Licensee shall retain the records required by this Standard for at least one year from the date the liquor is delivered. |
7.18 |
Liquor Sales Licence
By the Glass Endorsement to a Brewery Licence
By the Glass Endorsement to a Distillery Licence
By the Glass Endorsement to a Winery Licence |
Order placed with a liquor delivery licensee for delivery from a liquor sales licensee or holder of a By the Glass endorsement In the case of an order placed with a liquor delivery licensee for delivery of liquor, the liquor sales licensee or holder of a by-the-glass endorsement must obtain a copy of the order received by the liquor delivery licensee.
The Licensee shall retain the records required by this Standard for one year from the date the liquor is removed from the licensed premises. |
7.19 |
Brewers Retail Inc. Licence
Offsite Winery Retail Store Licence
Brewery Retail Store Endorsement to a Brewery Licence
Distillery Retail Store Endorsement to a Distillery Licence
Winery Retail Store Endorsement to a Winery Licence
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Order Placed with a Retailer for Delivery by a Liquor Delivery Service, Manufacturer’s Employee, Delivery Endorsement to a Manufacturer’s Licence or Carrier In the case of an order placed with a retailer for delivery, the Licensee shall record the following information, together with the Licensee’s name and address:
If using a carrier, the Licensee must ensure that the carrier obtains a receipt for the liquor signed by the recipient or by another individual before leaving the liquor with the recipient.
If the person making the delivery is a liquor delivery service or holder of a delivery endorsement to a manufacturer’s licence, the retail licensee shall provide a copy of the order to the liquor delivery licensee or delivery endorsement holder.
The Licensee shall retain the records required by this Standard for one year from the date the liquor is removed from the store. |
7.20 |
Licence to Deliver
Delivery Endorsement to a Brewery Licence
Delivery Endorsement to a Distillery Licence
Delivery Endorsement to a Winery Licence |
Order Placed with a Retailer for Delivery by a Liquor Delivery Service or Holder of a Delivery Endorsement to a Manufacturer’s Licence In the case of an order placed for delivery with a retailer that is not the LCBO, the liquor delivery licensee or delivery endorsement holder shall retain a copy of every order provided to the Licensee by the store, together with a delivery confirmation.
The Licensee shall retain the records required by this Standard for at least one year from the date of delivery of the liquor. |
7.21 |
Licence to Deliver |
Order placed with LCBO for Delivery by Liquor Delivery Service In the case of an order placed with the LCBO for delivery by the Licensee, the Licensee shall obtain a copy of the order from the store that includes the following information:
The Licensee shall record a delivery confirmation together with the order.
In the case of an order placed with the LCBO for delivery by the Licensee where the Licensee is not able to obtain a copy of the order from the store, the Licensee shall record the following information, together with the Licensee’s name and address:
The Licensee shall retain the records required by this Standard for at least one year from the date of delivery of the liquor. |
7.22 |
Licence to Deliver |
Order Placed with a Liquor Delivery Licensee for Delivery by that Licensee from a Retail Store In the case of an order placed with the liquor delivery licensee for delivery by the Licensee from a retail store, the Licensee shall record the following information, together with the Licensee’s name and address:
The Licensee shall provide a copy of the order to the store.
The Licensee shall retain the records required by this Standard for at least one year from the date of delivery of the liquor. |
7.23 |
Brewers Retail Inc. Licence
Offsite Winery Retail Store Licence
Brewery Retail Store Endorsement to a Brewery Licence
Distillery Retail Store Endorsement to a Distillery Licence
Winery Retail Store Endorsement to a Winery Licence |
Order Placed with a Liquor Delivery Licensee for Delivery by that Licensee from a Retail Store In the case of an order placed with a liquor delivery licensee for delivery from a retail store, the Licensee shall retain a copy of every order provided to the Licensee by the liquor delivery service licensee.
The Licensee shall retain the records required by this Standard for at least one year from the date the liquor is removed from the store. |
7.24 |
Auction Permit |
Delivery of Liquor to Successful Bidder after an Auction When liquor purchased under an auction permit is delivered to the successful bidder, the Permit Holder shall record the following information:
If using a carrier, the Permit Holder must ensure that the carrier obtains a receipt for the liquor signed by the recipient or by another individual before leaving the liquor with the recipient.
The Permit Holder shall retain the records required by this Standard for at least one year from the date the liquor is delivered. |
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Applicable to |
Interim Standard or Requirement |
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8.1 |
Temporary Extension Endorsement to a Brewery Retail Store Endorsement to a Brewery Licence
Temporary Extension Endorsement to a Distillery Retail Store Endorsement to a Distillery Licence
Temporary Extension Endorsement to a Winery Retail Store Endorsement to a Winery Licence
Brewery Retail Store Endorsement to a Brewery Licence
Distillery Retail Store Endorsement to a Distillery Licence
Winery Retail Store Endorsement to a Winery Licence |
Ancillary Items List Other than eligible liquor, at a retail store operated under a Brewery, Distillery or Winery Retail Store Endorsement, Licensees shall only sell non-liquor products that are included in the Ancillary Items List, appended to these Interim Standards as Appendix 1A. |
8.2 |
Brewers Retail Inc. Licence |
Ancillary Items List Other than eligible liquor, at a retail store operated under the Brewers Retail Inc. Licence, the Licensee shall only sell non-liquor products that are included in the Ancillary Items List, appended to these Interim Standards as Appendix 1B. |
8.3 |
Winery Retail Store Endorsement to a Winery Licence
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Approval of Gift and Souvenir Packages The Licensee must obtain the Registrar’s approval of gift or souvenir packages sold in its Winery Retail Stores if those gift or souvenir packages include Ontario wine manufactured by other manufacturers of Ontario wine in addition to wine manufactured by the Licensee. |
The following non-liquor products may be sold at an on-site manufacturer retail store:
The manufacturer must ensure that:
Additional products that will be permitted to be sold at all current locations of Brewers Retail Inc. (BRI) Stores:
*These items are “associated products” and are generally not branded. All other items are branded.
In accordance with the Interim Standards, no one may advertise or promote liquor or the availability of liquor unless the advertising is conducted in accordance with the guidelines related to advertising issued by the Registrar.
These guidelines focus on specific concerns regarding advertising liquor. The notes following each guideline assist in interpretation and are by no means exhaustive in their scope.
It is the responsibility of manufacturers and liquor sales licensees to ensure that advertising carrying their business or brand name, or endorsed by them, falls within the parameters set out in the regulations and in these guidelines.
Advertising that is beyond the permissible scope may result in regulatory action including the issuance of an order of cessation by the Registrar. Violations of the LLCA, the regulations enacted thereunder or standards and requirements established by the Registrar may result in compliance or enforcement action.
Proposed advertising should be considered on the basis of both the express as well as any implied message that is conveyed. The guidelines apply to all aspects of the advertisement such as the more obvious copy, graphics, lyrics, script and video, as well as the less obvious but influential aspects such as background music, voice inflection, etc.
Manufacturers and liquor sales licensees are responsible for all advertising (including merchandise) bearing their identification including corporate or brand identification that is displayed or distributed by any person. This will include all authorized advertising done on a manufacturer’s or sales licensee’s behalf. The manufacturer or liquor sales licensee is not responsible where it has not authorized advertising and has been diligent in its efforts at stopping the advertising once it has become aware of it. The manufacturer or liquor sales licensee must show it has exercised reasonable care and employed suitable precautions to ensure compliance.
Interpretations of the guidelines may be published from time to time.
The following directives provide guidance for Liquor Sales Licensees and Manufacturers, including holders of a By-The-Glass Endorsement, on practices that may tend to encourage the immoderate consumption of liquor. Liquor sales licensees are prohibited from engaging in or permitting practices that may tend to encourage patrons’ immoderate consumption of liquor by section 24 of Regulation 746/21 under the Liquor Licence and Control Act.
Liquor sales licensees in Ontario are required to offer, promote, sell, and serve liquor in accordance with these directives.
A serving of liquor is defined as follows:
Liquor prices must be the same for all patrons. A licensee is required to offer uniform liquor pricing to all patrons. Promotions that target certain segments of the population, such as students or women, are not permitted. A licensee, however, is permitted to offer different liquor prices in separate locations of their establishment. For example, a licensee may offer liquor prices to patrons in a patio area that are different from those offered in an indoor area or different prices to patrons dining on-site from those purchasing liquor and food for takeout or delivery.
A licensee may accept items such as discounted gift cards for the purchase of liquor and food or other goods or services as long as the items are available to all segments of the population.
The Licensee and event organizer must have a written contract that sets out the price of the food component and the price of the liquor component of the package. The event organizer or the organizer’s delegate must remain on the premises at all times during the event. The Licensee must keep all contracts relating to the event for at least one year after the event takes place and make them readily available for inspection.
Other practices that generally promote immoderate consumption, including the over-service of patrons and permitting contests, challenges and events requiring or encouraging the consumption of liquor, are not permitted and may lead to administrative sanction.
It is also important to note that liquor sales licensees remain under general obligations not to serve intoxicated individuals and/or permit drunkenness in their establishments and must continue to operate in accordance with the other provisions of the Liquor Advertising Guidelines for Liquor Sales Licensees and Manufacturers, as well as all other applicable regulations and laws.
Except for public service advertising, a liquor sales licensee or a manufacturer of liquor may advertise or promote liquor or the availability of liquor only if the advertising:
No person may offer a gift or the opportunity to receive a gift, which requires the purchase of liquor, except for a gift of a nominal value in relation to the regular purchase price of the product.
Within this section, a value added item may have a nominal value not exceeding 20% of the retail value price of the beverage alcohol with which it is included. The value of a gift will be assessed by its ordinary retail value rather than the actual cost to the manufacturer.
furniture |
carpet |
draft equipment |
renovations to premises |
staff uniforms |
dishwashers |
food processing/ handling equipment |
washroom supplies |
principal or special function lighting |
refrigeration equipment |
menus/menu printing |
services (cable TV cleaning painting decorating etc.) |
In accordance with the Interim Standards, no one may advertise or promote liquor or the availability of liquor unless the advertising is conducted in accordance with the guidelines related to advertising issued by the Registrar.
These guidelines focus on specific issues regarding advertising liquor. The notes following each guideline assist in interpretation but are not exhaustive in their scope.
It is the responsibility of ferment on premises licensees and liquor delivery licensees, and special occasion permit holders to ensure that advertising carrying its business or brand name, or endorsed by them, falls within the parameters set out in the regulations and in these guidelines.
Advertising that is beyond the permissible scope may result in regulatory action including the issuance of an order of cessation by the Registrar. Violations of the LLCA, the regulations enacted thereunder or standards and requirements established by the Registrar may result in compliance or enforcement action.
Proposed advertising should be considered on the basis of both the express as well as any implied message that is conveyed. The guidelines apply to all aspects of the advertisement such as the more obvious copy, graphics, lyrics, script and video, as well as the less obvious but influential aspects such as background music, voice inflection, etc.
Ferment on premise licensees and liquor delivery licensees, or special occasion permit holders, are responsible for all advertising (including merchandise) bearing their identification including corporate or brand identification that is displayed or distributed by any person. This will include all authorized advertising done on a manufacturer’s or sales licensee’s behalf. Ferment on premise licensees and liquor delivery licensees, or special occasion permit holders, are not responsible where the advertising has not been authorized by the Licensee or permit holder, and the Licensee or permit holder has been diligent in its efforts at stopping the advertising once it has become aware of it.
Ferment on premise licensees and liquor delivery licensees, or special occasion permit holders, must show they have exercised reasonable care and taken suitable precautions to ensure compliance.
Interpretations of the guidelines may be published from time to time.
A Permit Holder for a private event special occasion permit is not permitted to advertise or promote liquor or the availability of liquor.
Except for public service advertising, a ferment on premises licensee or liquor delivery licensee or special occasion permit must ensure that any proposed advertising:
In accordance with the Interim Standards, no one may advertise or promote liquor or the availability of liquor unless the advertising is conducted in accordance with the guidelines related to advertising issued by the Registrar.
These guidelines focus on specific concerns regarding advertising of beer, wine and/or cider, the availability of beer, wine and/or cider and the sale of beer, wine and/or cider. The notes following each guideline assist in interpretation but are not exhaustive in their scope.
It is the responsibility of grocery stores licensees to ensure that advertising carrying their business or brand name, or which they endorsed, falls within the parameters set out in the Act, regulations, requirements standards and enacted by the Registrar, and these guidelines.
Advertising that is beyond the permissible scope may result in regulatory action including the issuance of an order of cessation by the Registrar. Violations of the LLCA, the regulations enacted thereunder or standards and requirements established by the Registrar may result in compliance or enforcement action.
Proposed advertising should be considered on the basis of any conveyed messages, express or implied. The guidelines apply to all aspects of the advertisement, including: grocery flyers and pamphlets, text, graphics, lyrics, scripts, videos, background music, voice inflection, etc.
Grocery store licensees are responsible for all advertising (including merchandise) bearing their identification, including corporate or brand identification that is displayed or distributed by any person. This includes all authorized advertising done on an authorized grocery store’s behalf. The grocery store licensee is not responsible where it has not authorized advertising and has been diligent in its efforts at stopping the advertising once it has become aware of it. The grocery store licensee must demonstrate that it has exercised reasonable care and taken suitable precautions to ensure compliance.
Interpretations of the guidelines may be published from time to time.
The following directives provide guidance in order to identify and prevent practices that may encourage the immoderate consumption of beer, wine or cider.
Except for public service advertising, a grocery store with a Beer and Wine Licence or Beer and Cider Licence may advertise or promote beer, wine and/or cider or the availability of beer, wine and/or cider only if the advertising:
No well-known personality may be used in beer, wine or cider advertising who may reasonably be expected to appeal, either directly or indirectly, to persons under the legal drinking age if the advertisement contains any direct or indirect endorsement of beer, wine or cider or the consumption of beer, wine or cider. This may include historical, political, religious and cultural figures, as well as celebrities and sports figures. (This would not apply to public service advertisements provided there is no direct or indirect endorsement or consumption of beer, wine or cider by the well-known personality.)
Portrayals of well-known personalities which would generally be prohibited due to the potential that the personality may appeal to persons under the legal drinking age may be used provided the use of the personality is incidental to the advertisement and the use of the personality does not make the advertisement appealing to persons under the legal drinking age.
Wineries operating with a wine boutique endorsement in grocery stores should refer the Guidelines for Liquor Sales Licensees and Manufacturers in the AGCO.
Except for public service advertising, a winery authorized to sell wine in a wine boutique at a grocery store may advertise or promote wine or the availability of wine only if the advertising adheres to these directives.